Colorful Marketing Department Mr. Zhao say, next year's Olympic venues through the bus lines, including some drinks now has signed a contract with several manufacturers. Many customers are also optimistic about the next year of the bus body advertising during the Olympics. 6,7,8,9 month next year's advertised price must be the highest customers' most promising month. As soon as the government requisitioned buses, the agreement also states the appropriate measures, such as extending your publication periods of time.
Related Links Olympic outdoor advertising to catch the bus subway fight
Beijing key way sports company president Zhang told reporters, as the requirements of the Beijing Olympic Games, Beijing Second, Third surrounded by a large outdoor advertising all been dismantled. Many advertisers immediately chose a relatively stable subway advertising and bus advertising. During the Olympics, because private cars allowed into the Olympic venues, subway and bus access to the Olympic venues has become the best choice. He believes that the Beijing Olympics, outdoor advertising in subway ads will occupy the first group. With strong competition is the bus ad.
Industry insiders say, lots of outdoor media is to determine the value of an important factor, since the Beijing Olympics on outdoor advertising management has become more stringent, the remaining outdoor media resources are particularly valuable. Focus Media Chief Strategy Officer Yan Chen believes that with the Beijing Olympic Games during the changes brought to the subway advertising and transit advertising opportunities. Both ad share will increase.
The latest research from ZenithOptimedia results: Outdoor advertising awareness to body advertising highest (38%), followed by shelter (23%), big advertising (14%), subway ads (9%). Meanwhile, 81% of people weekly walking route is fixed, and the average weekly through fixed routes 9.4 times, the use of means of transport is still the main bus.
According to market research firm quark statistics show that: in the national mainstream media, the magazine's highest average cost per thousand, at 20.8 million, followed by television commercials 20.64 yuan, 10.28 yuan newspaper ads, radio commercials 4.43 yuan, 1.19 yuan body advertising. So, in all media, vehicle advertising the lowest average cost per thousand, the most competitive.