Beijing bus body advertising Metamorphosis

During the Olympics, the Government requisitioned buses, whether to allow buses through the Olympic venues have body advertising, whether advertising only accept advertising Olympic sponsors are not known
A body covered with advertisements Metropolitan Bus bus pulled into the finishing plant, when it is time to leave, has been restored for the bus as it is. The buses finishing work will continue until November 15.
"This reform means that Beijing bus advertising will bid farewell to full-body paint." Beijing Bus Advertising Company LLC media manager Li Cong Zhen introduction. While the vehicle back on the road but also because through the Olympic year, the industry as "new forms Olympics."
The reporter called the Beijing transit advertising agency, one of the three pillars of colorful media, its sales manager Ms. Yang said, because lack of public transport capacity in winter, November 15 deadline may be delayed. But Beijing Olympic bus Makeovers, has already begun.
Rectification points: Advertising area reduced to one-third reduction in the number of published 50%
As early as August 24, has been speculation in Beijing during the Olympic bus body advertising how to adjust the initial signs. Day, Beijing Public Transport Group to operate Beijing bus body advertising media limited liability company Beijing bus, CBS, colorful media Unveil Beijing bus body advertising forms rectification requirements. Which states: "Bus Group requests since August 21, 2007 cease existing forms of advertising work for have signed an agreement, and the remaining unreleased full ad, adjusted to the requirements of the overall situation and posters in the form of pilot lines continue to publish, The advertising business units must be unconditional implementation. "
According to the Beijing Municipal Government for bus advertising in the form of policy requirements, the rectification process is: Beijing Public Transport Group from August 21 to November 15 of the current published three sides, the whole car advertising in the form of public transport vehicles for finishing (total not more than 7087), the jet back to the color of the bus itself. After finishing the vehicle to return to advertising companies. The finishing work is responsible for vehicle warranty companies are Bus Group, the Metropolitan Bus Factory, Octagon of the company. As requested, completed 72 per day. Vehicle finishing cycle is not expected to exceed 6 days. Li Cong Zhen told reporters that the cost of finishing the bus by the bus company, led by the Beijing transit advertising limited liability company disbursements. Average about 3,000 yuan a car, for a total cost of about 10 million yuan.
The rectification, advertising companies will develop according to the Beijing Public Transport Group, the latest of the "Beijing transit advertising media setting normative standards" implementation. One of the narrow body advertising area and determine the location, size, make a detailed clear normative standards, also provides the body does not exceed the number of ads published on the bus for 50% of existing vehicles. All medical advertisements are removed.
According to the "standard", bus body on both sides, between the two, after the end position as an advertising media, advertising screen with no border and local color paste the published form. Screen directly affixed to the body on both sides, between the two, after the tail. In view of the bus body length of a variety of models and different situations, advertising screen length and width by the length of the body between the two, advertising screen widest not exceed 75 centimeters. Allegedly, the "standard" is a guest professor at Tsinghua University Bus Group and participating in discussions after several revisions proposed. Advertising screen size about one-third of the area of the body, the screen size is much smaller than the existing body advertising. To reduce the number of body advertising to draw in the bus body advertising settings control the number of vehicles in operation within 50% of the total.
It is understood that Beijing has 17,000 buses. Beijing bus body advertising companies were the three pillars of the state. Mode of operation is as follows: urban (mainly in the ring within) the 8000 car by the Beijing Public Transport Group, a subsidiary of Beijing transit advertising limited liability company's own operations, urban (mostly in the ring outside) of more than 5,000 vehicles and over 3,000 suburbs vehicles respectively, by CBS (later White mobile charm the world's largest outdoor advertising operator, formerly Viacom) and the colorful era of media companies contracting, due in 2009. Meanwhile Bus Group companies to deliver a fixed annual fee for use of the media.
7,8 prefix buyout Beijing bus body advertising policy remains uncertain CBS refused to interview with reporters. It is understood that the body only for advertising Converts single car. CBS has all the double-decker bus Beijing advertising agency, in small quantities, are not included in the scope of rectification.


Olympic rectification of force majeure, the company is not in breach of advertising agency category
Beijing Discus Media chairman Qiuchao Min told reporters, "and not because of the advertising company reduced area affected." Unified reform in the Bus Group after the demand, colorful in the customer's reply mentioned that the advertising body form of conversion work in accordance with the Beijing Public Transport Group, the Beijing municipal government instructions executed, is a force majeure category. Published old body advertising vehicle finishing process, such as in case of outstanding advertising, in accordance with contract requirements colorful finishing restore normal operation of the vehicle and with the concurrence customers poster design artwork confirmation within 10 working days supplement published, while postponed lost during the advertising period. And will also provide other forms of remedies. For the specific remedies, colorful grounds of commercial confidentiality were not disclosed. It is understood that, as usual, to extend the advertising of issues, and the amount of compensation for the transfer forms of advertising are universally accepted way of compensation.
Future worries 51job the third quarter of this year with the Beijing bus advertising company and CBS cooperation body advertising. Responsible for the marketing department approached Mr. Wang told reporters in contact, he was told the body forms of advertising starting next year may be adjusted, so the company selects only signed this year a quarter. He said, for this irresistible factors, the affected advertisers more than one, as long as reasonable compensation for advertising agencies, advertisers are acceptable.
Small size, but with the Olympics approaching transit advertising cake instead of increasing
For the rectification, advertising area greatly reduced body advertising will affect the price, Li Cong Zhen said that although the "Olympics of new forms," the production costs of the three sides of the body than the old paste half the price, but because of the enormous body advertising during the Olympics value can only rise exterior advertising price will not drop.
Colorful body advertising in 2007 external offer, in accordance with the merits of the line in varying degrees, for the advertising fee (yuan / vehicle / month) 7,000 yuan to 16,000 yuan. Previously old body production costs, from 6000-8500 yuan / vehicles, new forms of production costs Olympics is reduced to 3000-4000 yuan / vehicles. According Colorful Sales Mr. Zhao said, during the Olympic Games next year prices are expected to rise 30%. CBS Bus Advertising Co., Ltd. and Beijing's price is slightly higher. Bus company marketing Wang told reporters that the company advertising next year prices are expected to rise by 10%.
Li Cong Zhen told reporters earlier this year, commissioned by the Beijing Organizing Committee for bus advertising limited liability company sort out all the Olympic venues through the bus lines. Since Beijing Olympic venues quantity, Beijing bus line length, they sort out the list is too long. As for the Olympics, the Government requisitioned buses, whether to allow buses through the Olympic venues have body advertising, whether it accepts only Olympic sponsor advertising advertising remains to be seen. "However, according to previous Olympic experience, and BOCOG information showing that these are likely." He said. Director of Public Relations Luo speaking Beijing Mobile, China Mobile in Beijing on the bus ads have some input, but if next year will appear as an Olympic sponsor bus lines in the Olympic venues will have to comply with the unified arrangement of BOCOG.
Colorful Marketing Department Mr. Zhao say, next year's Olympic venues through the bus lines, including some drinks now has signed a contract with several manufacturers. Many customers are also optimistic about the next year of the bus body advertising during the Olympics. 6,7,8,9 month next year's advertised price must be the highest customers' most promising month. As soon as the government requisitioned buses, the agreement also states the appropriate measures, such as extending your publication periods of time.